A selection of references.
“Matt Fera is one of the hardest working folks on MacGyver. He’s an asset and one heck of a guy.”
- Henry Winkler, (aka - The Fonz) and executive producer MacGyver TV series
“As head of advertising for KFC, I had the extreme pleasure of having Matt Fera as my Creative Director at DraftFCB overseeing the day to day of all brand and retail communication. Matt brings a unique creative vision when it comes to brand building, but what sets him apart from other CD’s is his self-effacing sense of humor and his reliance on strategic planning and consumer insights. He would be an asset to any brand”
- Matthew McCartin, CMO at Bodybuilding.com
“If there was ever a competition between hairless, bespectacled creative directors from Michigan, Matt would dominate. Why? One word, heart and dedication. When Matt worked on Scrubbing Bubbles, he actually became one. This man is hard-working, sharp-witted, super-smart. He’s one of the few guys in the business you look and think, I want to be like him. He’s a role model as a creative, a writer, a leader and a family man.”
- Brian Siedband, SVP Creative Director at Leo Burnett
“Matt Fera is one of those rare creative guys whose talent is a lot bigger than his ego. Whatever the opposite of prima donna is, that’s Matt. He quickly became one of my go-to writers on Chevrolet. And then on the US Postal Service. He’s the kind of guy you want to have on your team: creative, reliable and a positive impact on everyone around him. I knew I’d miss him when he took a bigger job in Chicago. There aren’t a lot of people like Matt around…but at least there’s Matt.”
- Jim Gorman, ECD SVP Campbell-Ewald
“Warning: once you interview Matt, you will want to hire him. How do I know? Because I called him every month for 18 months until he joined my team at Young & Rubicam. Matt had the knack of making everybody on his team--including me--better than they were before. Matt was part of the lead creative team behind a very successful campaign for Lincoln. The work won rave reviews from the national clients, set the bar for future events and helped sell a bunch of Lincolns, too. If that weren't enough, Matt is one of the nicest guys you're ever going to meet--in this business or in real-life period. He'll keep you laughing, too.”
- Jim Stano, SVP Group Creative Director Young & Rubicam
“I had the opportunity to work with Matt on Ziploc. Matt was great at bringing a strong range of work so my team had options to consider when attempting to move the business forward through our most important communication vehicle. I would welcome the chance to work with Matt again,”
- Matt Montei, Marketing Director SC Johnson
“Matt has a true knack for copywriting and it showed throughout all the work that he did for us. From the first time that we saw his copy through the final edits and tweaks, Matt always put forward extremely high quality work that always stayed close to our communication objectives. Not to mention that he is a blast to work with and always made our meetings easy to manage. It's has been a great experience working with Matt over the past year or so and I would love the chance to be able to work with him again.”
- Dan Saper, Global Marketing Director SC Johnson